Montology Brand Identity
Montology is a concept for a high-end luxury-performance outdoor clothing brand.
The company caters to affluent outdoor enthusiasts who value both form and function in their apparel choices. They are sophisticated, well-traveled individuals who appreciate the finer things in life and seek premium products that reflect their refined tastes and adventurous spirit. They are professionals, executives, and influencers who demand high performance from their outdoor gear without compromising on style or comfort.
The brand design is inspired by the very mountains that Montology has "studied" in its development of clothing and apparel. Geologic and navigational motifs accent a sophisticated yet rugged color palette and typographic system.
